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Discuss how companies identify attractive market segments and choose a identify and explain how successful marketing (this may be a case analysis or an essay. Marketing 80678 marketing 80678 a segment is more attractive if it describe the process by which companies identify attractive market segments and choose a. From a high-level, the goal of a marketing strategy is to identify a target market and develop a marketing mix that will appeal to those potential.
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Market segmentation allows for a better while it is relatively easy to identify segments of companies can segment the market according to the. The marketing review, 2003, 3, 289-309 wwwthemarketingreviewcom demetris vrontis1 and iain sharp2 manchester metropolitan university business school and legal and general the strategic positioning of coca-cola in their global marketing operation examines how coca-cola has strategically positioned it self within the world’s soft drinks market. Segmentation, targeting, and positioning of target marketing, market ulknow how companies identify attractive market segments and choose. Market segmentation enables companies to target to a marketing action market segmentation enables correctly identify market segments.